My name is Jip Nieuwland and I am the founder of Newland Design. I live in the Netherlands and I currently study Industrial Design at Saxion University of Applied Sciences.
For an international school project I had to design a desk lamp in a week's time and then present it on a poster. In order to present my design in the best way possible I decided to make renders of the 3D model. This way I could quickly present my desk lamp in a photo-realistic way without having to physically produce the product. I really enjoyed the rendering process and it was very exciting was to see how my idea became 'reality' on my screen. Other people were also enthusiastic about the presentation of the renders. I now offer companies the opportunity to visualise their products for marketing purposes.